La comunicació no verbal a la campanya de les autonòmiques del 2003

Resumen

The author of this article seeks to apply the study of nonverbal communication --that sub-language which includes all ot the gestures, postures, intonations and looks that take place when we communicate and which serve to complete the message that we want to transmit-- to the political campaign of the autonomous regions in Catalonia in 2003. In order to demonstrate the role which these factors play in politics, the author has attempted to identify the principal elements of meaning in the public performances of the candidates. The article thus hopes to serve as a general introduction to the implied meanings which accompany the verbal discourse of the diverse political stances.