Publicidad y religión. Semejanzas y diferencias entre el discurso publicitario y el discurso católico

Authors

  • Juan Rey

DOI:

https://doi.org/10.51698/tripodos.2006.18.65-94

Abstract

The advertising discourse and the catholic discourse are nearer than it is normally thought. They are two discourses whose purpose is to persuade the receiver. To do so, both use a series of common resources, but the values that each one promotes differentiate the two. 

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Published

19-06-2006

How to Cite

Rey, J. (2006). Publicidad y religión. Semejanzas y diferencias entre el discurso publicitario y el discurso católico. Tripodos, (18), 65–94. https://doi.org/10.51698/tripodos.2006.18.65-94

Issue

No. 18 (2006): L'home anunci. La publicitat en el món contemporani

Section

Monograph

License

Copyright (c) 2006 Tripodos

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