La McTele frente a los higienistas, los realistas y los demócratas

Abstract

McTele or McTV must be understood as the inevitable result of the postfordist logic which has been imposed on the television industry, a logic which was implanted with the end of the monopoly on public services, privatization and the subsequent need to reduce the cost of programming due to the greater competition among channels. As it is the audience who are being defrauded, it seems normal that the expression of reality television lends support to the complementary argument for trash-TV: it is a reflection of what there is, on and off screen, for those who make it and those who watch it. The defense of “neo-television of the viewers” or of teledemocracy is the new and exclusive armor of those with the power of assigning the label. This is expressed, better than in any other cultural feature, in the depauperation of public visibility and of the syndical-political rights which incarnate the “cathode servitude” to which the protagonists of McTele are condemned.