Reflexiones críticas sobre el mito de la “sociedad de masas”
DOI:
https://doi.org/10.51698/tripodos.2008.23.147-160Keywords:
mass society, mass culture, masses, audience analysis, reception studies, audience, publicAbstract
The terms “mass” and “mass society” have expressed, from the start, an aristocratic attitude towards normal people. This is an antiquated concept, but it refuses to disappear particularly in the area of communication studies and the study of mass culture. The purpose of this article is to demonstrate, in a concise way, the limitations of the concept of “masses”, above all from an ideological and methodological point of view.
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