The Health Crisis on Instagram: How the Media Are Building Their Agenda on the Visual Social Network During the COVID-19 Pandemic

Authors

  • Valentina Laferrara
  • Santiago Justel-Vázquez

DOI:

https://doi.org/10.51698/tripodos.2020.47p123-134

Abstract

Over the last decade social networks have become important channels for the media to publish information and communicate with their younger audi­ences, with Instagram recently becom­ing the most popular platform for this purpose. This article is an investigation into news production on this social net­work in the context of the international crisis generated by the COVID-19 pan­demic, by means of a content analysis of 552 posts published by the two most widely read Spanish newspapers. The results suggest that despite there being a large quantity of soft content and hu­man-interest stories, as found in previ­ous research, Instagram is also used as a platform to distribute information of public interest about the management of the crisis (such as political decisions and health content).

Keywords: social networks, Instagram, journalism, COVID-19, agenda.

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Author Biographies

Valentina Laferrara

Ramon Llull University (Spain)

Santiago Justel-Vázquez

International University of Catalonia (Spain)

 

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Published

05-02-2021

How to Cite

Laferrara, V., & Justel-Vázquez, S. (2021). The Health Crisis on Instagram: How the Media Are Building Their Agenda on the Visual Social Network During the COVID-19 Pandemic. Tripodos, 1(47), 123–134. https://doi.org/10.51698/tripodos.2020.47p123-134

Issue

Vol. 1 No. 47 (2020): Communication in COVID-19 Crisis

Section

Monograph

License

Copyright (c) 2021 Tripodos

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