Cap a un nou paradigma del sector publicitari

Authors

  • Jordi Botey
  • Víctor Curto
  • David Morales

DOI:

https://doi.org/10.51698/tripodos.2006.18.109-122

Abstract

In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency.

Downloads

Download data is not yet available.

Downloads

Published

19-06-2006

How to Cite

Botey, J., Curto, V., & Morales, D. (2006). Cap a un nou paradigma del sector publicitari. Tripodos, (18), 109–122. https://doi.org/10.51698/tripodos.2006.18.109-122

Issue

No. 18 (2006): L'home anunci. La publicitat en el món contemporani

Section

Monograph

License

Copyright (c) 2006 Tripodos

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Once an article has been approved for publication in Tripodos, the exclusive right to publish the work becomes the property of Blanquerna School of Communication and International Relations of Ramon Llull University.  These rights can be granted to a third party with the agreement of the author(s).

Until the articles have been approved for publication, Blanquerna School of Communication and International Relations of Ramon Llull University has no rights over them.

The submission of articles is understood to represent explicit consent to these conditions of publication.

Most read articles by the same author(s)