La sombra de una d(e)uda: publicitarios y cineastas

Abstract

Parallel in time though always tending towards esthetic convergence and narrative hybridization, the history of the cinema and the history of advertising continue, against all predictions, to mutually exclude each other. Absurdly embarked upon a sterile and already over-long debate on their respective specificities, both disciplines compete to achieve within the convulsed and ever more intermediatic contemporary iconosphere that position of privilege to which each separately aspires. The intention of this brief article is not, of course, to close the debate falsely in either direction. The only intention here is to provoke, literally, new lines of discussion and reflection which may lead to future and somewhat more fruitful encounters among specialists in each medium.