Influència dels mitjans de comunicació en la difusió i el prestigi de determinats autors

Abstract

The article studies the role of visibility in the commercial and intellectual viability of a book or an author and how the mass media can contribute: visibility (though not sufficient in itself), as a necessary condition for survival and influence. All editors are aware of the importance of a review in the literary supplements, and they do what they can to obtain one, but it is extremely difficult to know how much or why this review can have positive effects on visibilty and sales. The cultural sections and supplements have a privileged role, not only strictly in news terms, in the publishing of a new book by lifting it out of the general confusion and uproar.