Las nuevas modalidades para la participación de los jóvenes en la radio española

Abstract

Although interactivity in radio is nothing new, the arrival of the Internet has multiplied the opportunities that listeners have to connect with the radio. This has given rise to new interactive modalities. At the present time, these modalities are being incorporated primarily in the radio stations specializing in music and addressed to a young audience, given their particular predilection for change and for the use of new technologies. In this article, we will have the opportunity to analyze the incorporation of these new modalities in this type of radio station.