Identitat estètica en la hipermodernitat. El cas de Cambio radical
DOI:
https://doi.org/10.51698/tripodos.2007.21.119-125Abstract
Media consumption imposes models and norms on the individual, who is abandoned to his destiny but constrained to follow it in the same physical identity: his own body. The aesthetic identity can turn into the normalization of the body under the appearance of the search for personal happiness and success as a result of social imperatives, expressed in products like Cambio radical (Extreme Makeover).
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