El digital out of home (dooh) o digital signage, el otro marketing digital
DOI:
https://doi.org/10.51698/tripodos.2011.28.25-34Keywords:
digital signage, digital out of home, experiential marketing, exterior advertising, advertising saturation, economy of attentionAbstract
The digitalization of processes has become an essential tool in the shaping of marketing and advertising. The digital revolution which has occurred in the world of commercial communication has introduced new concepts and methods in order to adapt to changes in consumer practices. The internet is the key to digital marketing, and its repercussions are numerous, but in this article we attempt to demonstrate a new method of digital marketing that does not occur in on-line media but rather in exterior media: the Digital Out of Home (DOOH).
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