From Corporate Activism to “Dark PR:” Corporate Discourses and Their Influence on Public Opinion in the Digital Society

Leticia Rodríguez Fernández is full professor in the Department of Marketing and Communication and General Director of Strategic Communication at the University of Cádiz. Principal researcher of the group SEJ688 "Comunicación estratégica e influencia en la sociedad digital", she is also scientific editor of the journal VISUAL REVIEW. International Visual Culture Review (Scopus, Q.2) as well as member of the scientific committee of the journals Index Comunicación and Doxa Comunicación.

Since 2020 Grant has been an adjunct Lecturer at Monash University. Grant’s teaching and research focuses on disinformation, as well as the political and commercial determinants of health.  The author of the acclaimed book Dark PR: How Corporate Disinformation Undermines Our Health and the Environment, his work has been referenced in the Journal of Transport & Health, Traffic Safety Research, Alcohol Clinical & Experimental Research, the Australian, Michael West, the Australian Financial Review, the Irish Times, the Irish Examiner, the Irish Independent, among others. His scholarship has had international reach and has contributed to parliamentary discussions related to nutrition and transport in Australia, Ireland, and the United Kingdom.