Combatting Disinformation: Analyzing Effective Communication Strategies and Tactics for Organizational Resilience
DOI:
https://doi.org/10.51698/tripodos.2025.57.01Keywords:
disinformation, Strategic Communication, Organizational Resilience, Crisis Management, fact-checkingAbstract
In an era where disinformation spreads at unprecedented speeds, strategic communication emerges as a critical tool in countering false narratives and building resilience within organizations. This study delves into the effectiveness of communication strategies in combating disinformation and enhancing organizational resilience. Using case studies and content analysis of five multinational corporations and five political organizations, the study is guided by the Situation Crisis Communication Theory (SCCT) and Resilience Theory (RT). The findings uncovered varying effectiveness in communication strategies, including immediate clarifications, social media engagement, and collaboration with fact-checkers. Further findings revealed that multinational corporations demonstrated success in proactive measures such as real-time monitoring and transparency, resulting in reduced disinformation spread by up to 40%. In contrast, political organizations while facing unique challenges due to polarized environments achieved notable gains through grassroots engagement and rapid responses. Further findings revealed the critical role of trust-building and tailored communication strategies in fostering stakeholder confidence. The study proposes a six-pronged framework integrating proactive monitoring, transparent communication, and stakeholder collaboration to mitigate disinformation and enhance resilience. These findings contribute theoretical insights and practical strategies to the fields of crisis communication and organizational studies.
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