TRIPODOS 62 CALL FOR PAPERS

29-09-2026

Deadline for submissions: 15 December 2026

Expected publication: Second Semester of 2027

Contemporary societies face compounding challenges: the rapid expansion of artificial intelligence, the erosion of institutional trust, growing demands for transparency and accountability, the centrality of sustainability in organisational governance, and the rise of disinformation. In this context, public relations consolidates its position as a strategic discipline that goes beyond persuasion or image management. It mediates between organisations and their publics, supports the construction of legitimate relationships, and contributes to social dialogue.

Tripodos, issue 62, aims to advance this debate by bringing together original research that examines public relations as a communicative practice, an academic field, and an agent of social transformation.

This issue welcomes original submissions from researchers in the field of public relations whose work engages with the thematic areas outlined below. Researchers who participated in the XX AIRP Congress are particularly invited to consider submitting revised and substantially expanded versions of their conference papers, adapted to the scientific article format and to Tripodos’ editorial standards.

Up to eight articles will be selected for publication. Submissions are accepted in English only.

The following areas are indicative, not exhaustive. Contributions bringing innovative, critical or interdisciplinary perspectives are particularly welcome.

Public Relations and Technological Disruption

This area examines how digital transformation, artificial intelligence and algorithmic mediation are reshaping the practice and conceptual foundations of public relations.

Topics may include, but are not limited to:

  • Artificial intelligence and automation in strategic communication
  • Algorithmic mediation and the digital public sphere
  • Data-driven decision-making and communication metrics
  • Ethical and regulatory challenges of emerging technologies
  • Disinformation, deepfakes and new communicative risks
  • AI and evolving public relations practice

Reputation, Legitimacy and Responsible Communication

This area addresses how organisations build and manage legitimacy, trust and accountability in a context of heightened societal expectations regarding transparency, sustainability and ethical governance.

Topics may include, but are not limited to:

  • Strategic communication and the Sustainable Development Goals (SDGs)
  • ESG communication and corporate legitimacy
  • Institutional transparency and accountability
  • Communication in risk, crisis and uncertainty contexts
  • Stakeholder relations and reputational governance
  • Corporate social responsibility and purpose-driven communication

Public Relations as an Agent of Social Change

Inspired by the congress theme, this area examines how public relations contributes to social transformation and public dialogue across contexts including diversity, public health, education, civic participation and political communication.

Topics may include, but are not limited to:

  • Diversity, equity and inclusion in organisational communication
  • Communication strategies for social and behavioural change
  • Public relations, public diplomacy and political communication
  • Communication, mental health and social wellbeing
  • Third sector communication and advocacy
  • Communication and civic participation
  • Gender, intersectionality and representation in PR research

You can check the full CFP info HERE

Key dates

Deadline for full article submission: 15 December 2026

Progressive online-first publication: Second Semester of 2027

Guest editors:

Dra. Mariana Sueldo (Vilnius University)

Dra. Carmen Maiz-Bar (Universidade de Vigo)

Dra. Fábia Borges (Universidade da Maia)