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 L'home anunci. La publicitat en el món contemporani
Num. 18 
MONOGRAFIC | FONAMENTS | EINES |

La tematització i personalització de la informació digitalitzada i el seu impacte en la formació d'opinió pública.

Francesc-Marc Álvaro, Josep Maria Carbonell, Ferran Sáez Mateu i Jaume Risquete són professors de la Facultat de Ciències de la Comunicació Blanquerna i membres de l’Institut d’Estudis Polítics Blanquerna de la Universitat Ramon Llull.

The social, cultural and political impact of the process of topicalization and personalization of digitalized information constitutes, in itself, a serious methodological problem, given the enormous quantity of variables associated with this phenomenon. Apart from this previously stated difficulty, the problem raised by this article depicts a disjunction that is difficult to resolve due to the obvious lack of historical perspective. We could formulate it in the following terms: Are we advancing towards a model of homogenization of public opinion on a global and local level, or rather towards a disintegration of the same based precisely on the excessive nature of information which ends up turning into a chaotic range of topicalizations and subtopicalizations of the channel? Despite the uncertainty of the response, it seems obvious that this process affects —and will continue to affect— the political scenario, as well as the basic rules of representative democracy.

Els "weblogs" com a mitjans de proximitat

Eva Domínguez és llicenciada en Periodisme per la Universitat Autònoma de Barcelona, màster en Interactive Telecomunications per la Universitat de Nova York i doctorand en la Facultat de Ciències de la Comunicació Blanquerna-URL. Ha treballat en premsa escrita i actualment combina l’activitat docent amb la de col·laboradora i consultora per a mitjans. Publica la columna “El cuarto bit” sobre periodisme i noves tecnologies a La Vanguardia Digital i col·labora en l’E-Media Tidbits, del Poynter Institute.

Despite the fact that weblogs are only available to the part of the populace who have access to Internet, the proliferation of weblogs has become an important communicative phenomenon. As a new way to communicate online, the format of the weblog is achieving the confidence of a large part of the on-line audience. This article analyzes the use of the interactivity of this on-line narrative.

De l'auge de la història com a notícia.

Miquel Peralta és doctor en Periodisme i llicenciat en Història Contemporània, professor de la Facultat de Ciències de la Comunicació Blanquerna-URL i periodista dels Serveis Informatius de TVE a Catalunya. Ha publicat el llibre Teleinformatius. La transmissió televisiva de l’actualitat (2005).

This articles seeks reasons to explain the unusually high number of historical programs, particularly about the history of Catalonia, in the mass media. It attempts to demonstrate that there are specific periods of history which awaken additional interest on the part of the public in their historical past, in accordance with a specific political, socio-economic and cultural conjunction. This essay establishes a certain parallel between the near-unanimous public desire to know the true history of Catalonia and Spain during the so-called political Transition and the recent change of century, with a new statutory process taking place and a new left-wing coalition government. The author argues that recent programs on radio and television have been well done with enormous creative and distribution potential, and establishes a typological identification of the different historical programs on radio and television.


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