Un análisis de los másteres propios especializados en Relaciones Públicas y en Comunicación Corporativa en España en el curso académico 2018-2019
DOI:
https://doi.org/10.51698/tripodos.2019.45p31-47Abstract
El objetivo de esta investigación es doble: (1) identificar y compilar los másteres no oficiales (propios) especializados en Comunicación, Relaciones Públicas y Comunicación Corporativa del sistema universitario español en el curso 2018-2019 y (2) identificar, compilar y analizar los específicos en Relaciones Públicas y Comunicación Corporativa. Mediante un muestreo no probabilístico por propósito a partir del universo de titulaciones de másteres propios presentes en el buscador web del Ministerio de Educación, Cultura y Deporte se identificaron y listaron la totalidad de las universidades del sistema universitario español y, posteriormente, se analizaron individualmente las websites de todas y cada una de ellas, identificando y listando aquellas que ofertaban titulaciones de los másteres propios objeto de estudio. Tras depurar la primera muestra de 85 másteres propios ofertados por 32 universidades españolas, y mediante análisis de contenidos, se identificaron un total de 42 másteres no oficiales que cumplían los requisitos de búsqueda en el curso 2018-2019, de los cuales 12 están directamente vinculados a la función de dirección de comunicación. An Analysis of the Unofficial Master’s Degrees Specialized in Public Relations and Corporate Communication in Spain during the Academic Year 2018-2019The objective of this research is twofold: (1) to identify and compile the unofficial (specific) master’s degrees specialized in Communication, Public Relations and Corporate Communication of the Spanish university system during the 2018- 2019 academic year, and (2) identify, compile and analyze the specific masters in Public Relations and Corporate Communication. Through a non-probabilistic sampling by purpose, based on the universe of unofficial master’s degrees present on the web search engine of the Ministry of Education, Culture and Sport, all the universities in the Spanish university system were identified and listed and, subsequently, the websites of each and every one of them were analyzed, identifying and listing those that offered unofficial master’s degrees specialized in the object of study. After debugging the first sample of 85 specific masters offered by 32 Spanish universities, and by means of content analysis, a total of 42 unofficial masters that met the search requirements during the 2018-2019 academic year were identified. Out of these 42, 12 were directly linked to the function of direction of communication.Palabras clave: Comunicación Corporativa, EEES-Espacio Europeo Educación Superior, España, másteres propios, Relaciones Públicas.Key words: Corporate Communication, EHEA, Spain, Unofficial Master’s Degrees, Public Relations.Downloads
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