Audiencia social en Twitter: hacia un nuevo modelo de consumo televisivo
Abstract
En este artículo se presentan las conclusiones de una investigación multidisciplinar propia de los estudios big data sobre la audiencia social en Twitter en España. Se ha realizado una monitorización durante cuatros semanas. En total se han obtenido 6.802.844 tuits y 3.389.736 usuarios únicos diarios que han participado comentando sobre los contenidos televisivos durante el período de la muestra. Nuestra investigación estudia la actividad en Twitter durante y con relación a las emisiones televisivas y el modo de consumo de los contenidos televisivos de la nueva audiencia social que presenta un comportamiento distinto al de la audiencia tradicional o audimétrica. Esta última, concentrada en las cadenas mayoritarias, desvela sentirse atraída por los géneros tradicionales, mientras que la audiencia social es más permeable a cadenas minoritarias y subgéneros novedosos. This article presents the results of an interdisciplinary research, own research of Big Data studies, about the social audience on Twitter in Spain. The monitoring has been carried out for four weeks (the first two at the start of the season in September 2013 and the other two during the month of March 2014). We have raised a total amount of 6.802.844 tweets and 3.389,736 unique users who have participated in television content discussions during the period of analysis. Our research allows the creation of a new audience model that is different from the traditional audience’s behaviour. This one, that is concentrated on the biggest chains, shows that it’s attracted by traditional genres while the social audience is more permeable to minority channels and novel subgenres.Downloads
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