La externalización como estrategia de creación del tercer canal. El caso de la Televisión Autonómica de Murcia
AbstractWithin the area of public regional television management in Spain, the phenomenon of outsourcing was embraced by both the public and private sectors in the 80s. The aim of this article is, on the one hand, to clarify the concept of outsourcing in its application to the public sector and determine its legal limits in public regional audiovisual companies and, on the other, to analyse Murcia Autonomous Television as a unique Spanish case in which outsourcing has been carried out at various levels. As there is very little scientific research on this subject, the research techniques in this article are based on the analysis of documentation that outlines the outsourcing procedures in addition to consultations with the agents involved from the different public radio and television broadcasting firms.KEY WORDS: outsourcing, regional television, public operators, third channel, audiovisual regulation, communication policies. PALABRAS CLAVE: externalización, televisión autonómica, operadores públicos, tercer canal, normativa audiovisual, políticas de comunicación.
Copyright (c) 2021 Tripodos
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Once an article has been approved for publication in Tripodos, the exclusive right to publish the work becomes the property of Blanquerna School of Communication and International Relations of Ramon Llull University. These rights can be granted to a third party with the agreement of the author(s).
Until the articles have been approved for publication, Blanquerna School of Communication and International Relations of Ramon Llull University has no rights over them.
The submission of articles is understood to represent explicit consent to these conditions of publication.